How Boyne Country Sports Nearly Doubled Gross Profit During BFCM Using Shopify AI Merchandising
Rooted in the Boyne Resorts family, Boyne Country Sports is a specialty outdoor and lifestyle retailer selling high-quality gear, apparel, and expert advice for skiing, snowboarding, golf, and year-round adventure activities.
121%
Revenue Increase from Kimonix Collections
~2x
Growth in Gross Profit
The Challenge
Without automation, Boyne Country Sports had to manually fix collection orders during peak traffic. With a catalog of 20,000+ products, manual merchandising couldn't keep up during BFCM.
The Solution
During the peak holiday season, Boyne Country Sports optimized product discovery and merchandising with Kimonix's AI-managed collections that continuously reordered collections based on live performance signals.
The Results
During BFCM and holiday peak, revenue from Kimonix-managed collections increased by 121%. Nearly one in every three dollars spent came from Kimonix-powered collections. Gross profit contribution nearly doubled.
Conclusion
What Boyne Country Sports Says
“We are locked in and ready to go for Black Friday/Cyber Monday and confident with our merchandising strategy.”
Thomas Phillips
VP of eCommerce, Boyne Country Sports
Key Takeaways
121%
Revenue Increase from Kimonix Collections
During BFCM and holiday peak, revenue from Kimonix-managed collections increased by 121%. Nearly one in every three dollars spent came from Kimonix-powered collections. Gross profit contribution nearly doubled.
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